Privacy Notice

This is the privacy notice of Service Seats a trading style of Blue Light Card Ltd In this document, "we", "our", or "us" refer to Blue Light Card.
We are company number 06581540 registered in the UK.
Our registered office is at Charnwood Edge Business Park, Syston Road, Cossington, Leicester, LE7 4UZ


  1. This is a notice to inform you of our policy about all information that we record about you. It sets out the conditions under which we may process any information that we collect from you, or that you provide to us. It covers information that could identify you (“personal information”) and information that could not. In the context of the law and this notice, "process" means collect, store, transfer, use or otherwise act on information.
  2. We regret that if there are one or more points below with which you are not happy, your only recourse is to leave our website immediately.
  3. Our policy complies with UK law accordingly implemented, including that required by the EU General Data Protection Regulation (GDPR).
  4. The law requires us to tell you about your rights and our obligations to you in regards to the processing and control of your personal data. We do this now, by requesting that you read the information provided at
  5. Except as set out below, we do not share, or sell, or disclose to a third party, any information collected through our website.

  1. Information we process because we have a contractual obligation with you

    When you purchase a product or service from us, or otherwise agree to our terms and conditions, a contract is formed between you and us. In order to carry out our obligations under that contract we must process the information you give us. Some of this information may be personal information. We may use it in order to:

    1. verify your identity to ensure you qualify for access to the service
    2. sell products to you
    3. provide you with our services

    4. Information we collect

    5. Full name, email address, platform partner. This information is to help ensure you qualify for the service and to provide a basic account function for you to purchase products from us.
    6. Mobile Telephone Number. This is optional, if you require your codes to be delivered via SMS (and email), this is used so we can facilitate this for you.
    7. Your computer IP address, we use this to ensure you have access to the correct products and to help us protect your account.
    8. Marketing consent. We only obtain your email address, telephone at the point of purchase, you are asked at this time if you would like to hear from us. This consent can be withdrawn at anytime via the Your Vouchers section of the portal, on a communication or at anytime when purchasing further vouchers through us. We will never share this information for other organisations to use.
  2. We process this information on the basis there is a contract between us, or that you have requested we use the information before we enter into a legal contract.

    Additionally, we may aggregate this information in a general way and use it to provide class information, for example to monitor our performance with respect to a particular service we provide. If we use it for this purpose, you as an individual will not be personally identifiable.

    We shall continue to process this information until the contract between us ends or is terminated by either party under the terms of the contract.

  3. Information we process with your consent

    Through certain actions when otherwise there is no contractual relationship between us, such as when you browse our website or ask us to provide you more information our products and services, you provide your consent to us to process information that may be personal information.

    Wherever possible, we aim to obtain your explicit consent to process this information.

    Sometimes you might give your consent implicitly, such as when you send us a message by e-mail to which you would reasonably expect us to reply.

    Except where you have consented to our use of your information for a specific purpose, we do not use your information in any way that would identify you personally. We may aggregate it in a general way and use it to provide class information, for example to monitor the performance of a particular product on our website.

    If you have given us explicit permission to do so, we may pass your name and contact information to selected associates whom are required to help with your query or request. For example this could be to a company you are having difficulties with while using a product purchased on our website.

    We continue to process your information on this basis until you withdraw your consent, or it can be reasonably assumed that your consent no longer exists.

    You may withdraw your consent at any time by instructing us [email protected] However, if you do so, you may not be able to use our website or our services further.

    Information we may collect:

    1. Product codes you have purchased
        This is important so you can look up previous purchases in the future and get the codes should you have misplaced them
    2. Information relating to a purchase
        Time/Date, location of choice. We do this to monitor the popularity of a product and it is used to help you should you need assistance with the redemption of your product.

  4. Information we process because we have a legal obligation

    We are subject to the law like everyone else. Sometimes, we must process your information in order to comply with a statutory obligation. For example, we may be required to give information to legal authorities if they so request or if they have the proper authorisation such as a search warrant or court order.

    This may include your personal information.

  5. Specific uses of information you provide to us

  6. Complaints regarding content on our website
  7. If you complain about any of the content on our website, we shall investigate your complaint.

    If we feel it is justified or if we believe the law requires us to do so, we shall remove the content while we investigate.

    If we think your complaint is vexatious or without any basis, we shall not correspond with you about it.

  8. Information relating to your method of payment
  9. Payment information is never taken by us or transferred to us either through our website or otherwise.

    At the point of payment, you are transacting securely with one of our payment partner SagePay. The payment form may look like it is part of our website but this is taking place outside of our servers.

  10. Sending a message to our support team
  11. When you contact us, whether by telephone, through our website or by email, we collect the data you have given to us in order to reply with the information you need.

    We record your request and our reply in order to increase the efficiency of our business. This information is stored in our email clients/databases for two years and after this point it is securely removed.

  12. Complaining
  13. When we receive a complaint, we record all the information you have given to us.

    We use that information to resolve your complaint.

    If your complaint reasonably requires us to contact some other person, we may decide to give to that other person some of the information contained in your complaint. Before this is done we will seek further permission to pass this information on in order to progress your complaint.

    We may also compile statistics showing information obtained from this source to assess the level of service we provide, but not in a way that could identify you or any other person.

    Use of information we collect through automated systems when you visit our website

  14. Cookies
  15. Cookies are small text files that are placed on your computer's hard drive by your web browser when you visit any website. They allow information gathered on one web page to be stored until it is needed for use on another, allowing a website to provide you with a personalised experience and the website owner with statistics about how you use the website so that it can be improved.

    Some cookies may last for a defined period of time, such as one day or until you close your browser. Others last indefinitely.

    Your web browser should allow you to delete any you choose. It also should allow you to prevent or limit their use.

    Our website uses cookies. They are placed by software that operates on our servers, and by software operated by third parties whose services we use, we do not store any information that relates to your data in cookies on this website.

    When you first visit our website, we ask you whether you wish us to use cookies. If choose not to use cookies or you prevent their use through your browser settings, you will not be able to use all the functionality of our website and will be diverted to a page informing you of this.

  16. Personal identifiers from your browsing activity

    Requests by your web browser to our servers for web pages and other content on our website are recorded.

    We record information such as your geographical location, your Internet service provider and your IP address. We also record information about the software you are using to browse our website, such as the type of computer or device and the screen resolution.

    Once logged into the website or mobile application we track browsing activities that include;

    1. Products purchased, in order for us to track each product purchased and fulfil our obligation to provide you with your electronic code or voucher.
    2. Locations selected, allowing us to provide you with the correct products for this location

    We use this information in aggregate to assess the popularity of the webpages on our website and how we perform in providing content to you. This information is also used in order to better enhance our website and application, so it functions correctly, this information is aggregated and anonymised in reports generated.

    If combined with other information we know about you from previous visits, the data possibly could be used to identify you personally, even if you are not signed in to our website.

    Information is stored for 6 years for tax purchases as data is only obtained when a purchase is made. All baskets and product not purchased information is removed 30 minutes after inactivity.

  17. Disclosure and sharing of your information

  18. Information we obtain from third parties
  19. Although we do not disclose your personal information to any third party (except as set out in this notice), we sometimes receive data that is indirectly made up from your personal information from third parties whose services we use.

    This data if could be matched to you if compared with our own data, this is not used for performance or member tracking. Due to the level of some discounts on the site and to ensure offers are not being misused, we may use this information to validate that the member qualifies to use the offer. The response in this instance would be a yes or no and no further data provided.

    We do not have control over these technologies or the data that these parties use externally of our website and therefore recommend each member reads the privacy policies on partner sites.

  20. Data may be processed outside the European Union
  21. Our websites are hosted in the United Kingdom and servers are owned by Blue Light Card Ltd.

    Your personal information is not passed outside the European Union. We do use third party providers such as Amazon in order to provide some services used within our websites and emails sending these are all used via EU based services: Further information on Amazon and their GDPR policies and frameworks can be found:

    Access to your own information

  22. Access to your personal information
  23. At any time you may review your personally identifiable information that we hold about you, by signing in to the Your Vouchers section on our website.

  24. Removal of your information
  25. If you wish us to remove personally identifiable information from our website, you may contact us at [email protected] or via a ticket within your account area.

    Please note some information such as products purchased will remain for the duration of 6 years in order for the purposes of tax and accounting.

  26. Verification of your information
  27. When we receive any request to access, edit or delete personal identifiable information we shall first take reasonable steps to verify your identity before granting you access or otherwise taking any action. This is important to safeguard your information.

    Other matters

  28. Use of site by children

    1. We do not sell products or provide services for purchase by children, nor do we market to children.
    2. You are required to be18 years or older, in order to use our website.

  29. Encryption of data sent between us
  30. We use Secure Sockets Layer (SSL) certificates to verify our identity to your browser and to encrypt any data you give us.

    Whenever information is transferred between us, you can check that it is done so using SSL by looking for a closed padlock symbol or other trust mark in your browser’s URL bar or toolbar.

  31. How you can complain

    1. If you are not happy with our privacy policy or if have any complaint, then you should tell us by email. Our address is [email protected]
    2. You can make a complaint in writing to Service Seats, Blue Light Card PO PO Box 10960, Syston Road, Leicester, LE7 4TY.
    3. If a dispute is not settled, then we hope you will agree to attempt to resolve it by engaging in good faith with us in a process of mediation or arbitration.
    4. If you are in any way dissatisfied about how we process your personal information, you have a right to lodge a complaint with the Information Commissioner's Office. This can be done at
  32. Retention period for personal data

    Except as otherwise mentioned in this privacy notice, we keep your personal information only for as long as required by us:

    1. Customer Service forms, emails, tickets, data will be removed after two years. Some data may be used for training purposes, but this information will be anonymised.
    2. Personal account information;
        We only ever store personal information when a physical purchase has taken place. We will store data relating to this for the period of six years from your last purchase with us. This is for accounting and tax purposes.
    3. Except as otherwise mentioned in this privacy notice, we keep your personal information only for as long as required by us:

    4. To provide you with the service you have requested
    5. to comply with other law, including for the period demanded by our tax authorities;
    6. to support a claim or defence in court.

  33. Compliance with the law
  34. Our privacy policy has been compiled so as to comply with the law of every country or legal jurisdiction in which we aim to do business. If you think it fails to satisfy the law of your jurisdiction, we should like to hear from you.

    However, ultimately it is your choice as to whether you wish to use our website.

  35. Review of this privacy policy
  36. We may update this privacy notice from time to time as necessary. The terms that apply to you are those posted here on our website on the day you use our website. We advise you to print a copy for your records.

    If you have any question regarding our privacy policy, please contact us.

    This Policy was last updated: 16th Auguest 2018

    The latest update adds mobile telephone number as optional data we collect, this is being used so we can deliver vouchers to customers mobile phones. Section 1 above details these changes.